Jacksonville Florida Web Designer: Reliable Web Development Improves Online Existence

User Interface (UI) and User Experience (UX) Design: The Heart of Website Style

Ever arrived on a website and right away felt lost? Or maybe you were constantly annoyed trying to discover what you needed? That's typically the result of neglecting Interface (UI) and User Experience (UX) style (Fisher Agency). Imagine walking into a store where the products are spread randomly, and the indications are puzzling. You 'd probably turn around and leave, right? The same holds true for sites. A complicated or clunky website design can cause high bounce rates and missed opportunities. User experience is not practically visual appeals; it has to do with developing a seamless, intuitive journey for your visitors. It's about comprehending their requirements and crafting a site that prepares for and fulfills those requirements effortlessly

The Obstacles of Overlooking UI/UX

Developing a site that is both aesthetically enticing and easy to utilize can be a complex endeavor. Numerous businesses battle with:

• Navigation Issues: Visitors can't discover what they're trying to find. Picture a potential consumer frantically trying to locate your services page, only to provide up after endless scrolling and clicking.
• Poor Mobile Responsiveness: In today's mobile-first world, a site that does not adjust to various screen sizes is a major turnoff. It resembles attempting to fit a square peg in a round hole-- it just doesn't work.
• Irregular Branding: A disjointed visual experience can puzzle visitors and dilute your brand identity. Think of it as sending out mixed signals-- are you expert or spirited? Reliable or experimental?
• Slow Loading Times: In the age of immediate gratification, sluggish loading times are a death knell for sites. Every 2nd counts, and a hold-up can send out visitors going to your competitors.

Fisher Agency: Crafting Exceptional Digital Experiences

At Fisher Agency, we understand that website design is more than just developing a quite page; it has to do with crafting an experience. We dive deep into comprehending your target audience, their behaviors, and their needs. We then translate this understanding into a visually stunning and extremely functional website that drives outcomes. We do not just develop websites; we build digital experiences that captivate, engage, and transform.

Our Method to UI/UX

Our company believe that great UI/UX is the foundation of efficient website design. Here's how we guarantee your site stands apart:

1. User-Centric Design: We put your users at the heart of whatever we do. Our designs are based upon substantial user research and testing, making sure that your website satisfies their needs and expectations.
2. Intuitive Navigation: We develop clear and logical navigation structures that make it simple for visitors to find what they're trying to find. Say farewell to discouraging dead ends and hi to seamless surfing.
3. Mobile-First Approach: We design with mobile in mind, making sure that your website looks and functions flawlessly on all devices. Reach your audience anywhere they are, whenever they want.
4. Brand name Consistency: We ensure that your website shows your brand name identity, producing a cohesive and remarkable experience for your visitors. Develop trust and acknowledgment with a constant visual presence.
5. Efficiency Optimization: We optimize your site for speed and performance, making sure that it loads rapidly and runs efficiently. Keep your visitors engaged and reduce bounce rates with a lightning-fast experience.

With Fisher Agency, you're not simply getting a site; you're getting a tactical tool created to accomplish your service objectives. Let us assist you produce a digital experience that sets you apart from the competition and drives significant outcomes. It's time to turn your site into a powerful property that works for you, not against you.

Site Style Solutions in Jacksonville, FL

Jacksonville, Florida, a lively city on the Atlantic coast, boasts a population of over 900,000 locals, making it the most populated city in Florida. Known for its gorgeous beaches, comprehensive park system, and flourishing service environment, Jacksonville uses a special blend of metropolitan features and natural appeal. The city's strong economy, varied culture, and warm environment make it an appealing place to live and work.

For a totally free consultation and specialist recommendations on Site Design, connect to Fisher Agency today - Fisher Agency. They can help you develop a site that satisfies your particular needs and objectives

• 32206: 32206 is a zip code encompassing a varied region of Jacksonville FL. It includes Arlington, recognized for its mid-century architecture and convenient access to downtown.
• 32207: The 32207 zip code is a zip code encompassing sections of Jacksonville's Southside, recognized for its blend of residential areas and commercial developments. It includes varied neighborhoods and convenient access to major roadways. Jacksonville FL
• 32208: 32208 is a postal code encompassing parts of Jacksonville FL's South Side, known for its combination of residential areas and business hubs. It includes popular places like the Avenues Mall and adjacent business parks.
• 32209: 32209 is a zip code including parts of Arlington, a big and varied residential district in Jacksonville FL. It provides a combination of housing choices, parks, and simple entry to downtown.
• 32210: This zip code is a lively neighborhood in Jacksonville FL, recognized for its combination of residential areas and businesses. It provides a handy location with easy access to major roadways and area resources.
• 32211: The 32211 postal code is a zip code primarily including the Arlington area of Jacksonville FL. It's a sizable residential area with a combination of housing selections, retail businesses, and parks.
• 32099: 32099 encompasses Ponte Vedra Beach, a shoreline community known for its high-end homes and golf courses. It provides gorgeous beaches and a calm, resort-like atmosphere.
• 32201: 32201 is a city center Jacksonville FL postal code encompassing the urban core. It features sites such as the Jacksonville Landing and historical buildings.
• 32202: 32202 is a vibrant neighborhood in Jacksonville FL, known for its historical appeal and eclectic community. It provides a blend of homes, shops, and cultural sites.
• 32203: 32203 is a zip code encompassing a large portion of Jacksonville FL's downtown district and nearby neighborhoods. It contains several historical buildings, businesses, and residential districts beside the St. Johns River.
• 32204: 32204 is a zip code encompassing the neighborhood of Ortega in Jacksonville FL. It is a historical and wealthy area known because of its waterfront properties and oak-lined streets.
• 32205: 32205 is a zip code covering a large portion of Jacksonville FL's urban core, including the historical Riverside and Avondale neighborhoods. Recognized for its lively arts scene, varied architecture, and walkable streets, 32205 offers a blend of housing, business, and leisure spaces.
• 32212: The 32212 area code is a zip code covering parts of Jacksonville FL's Southside, recognized for its blend of residential areas and business districts. It provides a range of homes, shopping, and dining experiences.
• 32214: This ZIP code is a zip code covering parts of Jacksonville's Southside, recognized for its combination of residential areas and commercial developments. It offers a mixture of suburban living with easy access to shopping, dining, and major roadways.
• 32215: 32215 is a zip code including a few neighborhoods in Jacksonville FL's Southside area. It's recognized as a mix of residential areas, business hubs, and proximity to major roads.
• 32216: That ZIP code is a zip code covering parts of Jacksonville's Southside, known for its combination of residential areas and commercial developments. It offers a suburban atmosphere with easy access to shopping, dining, and major roadways.
• 32217: 32217 is a zip code encompassing a large portion of Mandarin, a suburb in Jacksonville FL famous for its picturesque waterfront scenes. It includes a blend of housing areas, parks, and business developments along the St. Johns River.
• 32218: The 32218 is a zip code encompassing parts of the Southside neighborhood in Jacksonville FL. It is a mainly residential section with a mix of apartments, condos, and single-family houses.
• 32227: The 32227 zip code covers the Jacksonville Beach area, offering a mix of housing neighborhoods and beachfront attractions. It's known for its laid-back coastal lifestyle and popular surfing spots. Jacksonville FL
• 32228: 32228 is a zip code encompassing the Jacksonville FL area. It is known for its sandy shores, lively boardwalk, and beachfront leisure pursuits.
• 32229: 32229 is a zip code encompassing the Arlington area of Jacksonville FL. It is a large housing and business area situated east of the St. Johns River.
• 32235: 32235 is a zip code primarily encompassing the Arlington area of Jacksonville FL. It is a large housing area with a combination of housing options, retail, and commercial businesses.
• 32236: 32236 is a zip code including the Oceanway and NewBerlin neighborhoods in Jacksonville FL. It's a largely housing area known for its residential nature and closeness to the Jax International Airport.
• 32237: 32237 is a zip code encompassing a part of Jacksonville's Southside area. It is known for a combination of residential neighborhoods, commercial centers, and proximity to the University of North Florida.
• 32238: 32238 is a zip code covering parts of Jacksonville FL's Southside, known because of its blend of housing and business expansions. It features well-known shopping centers, office complexes, and varied housing choices.
• 32239: 32239 is a zip code including the Kernan area of Jacksonville FL. It's a developing residential area with a mix of housing selections and handy access to facilities.
• 32240: 32240 is a zip code covering the Argyle Forest neighborhood in Jacksonville FL. This area is recognized for its family-friendly atmosphere and suburban development.
• 32241: 32241 is a Jacksonville FL zip code encompassing the Southside Estates neighborhood. It is a mainly residential section with a mix of housing options and easy access to major highways.
• 32244: 32244 is a zip code encompassing the Jacksonville Beaches region. It covers Neptune Beach, Atlantic Beach, and some of Jacksonville Beach.
• 32219: 32219 is a zip code associated with the Mandarin area in Jacksonville FL. It's a large housing location known for its mix of long-standing areas and newer developments.
• 32220: The 32220 area code is a zip code including the Argyle Forest neighborhood in Jacksonville FL. It's a primarily residential area recognized for its family-friendly atmosphere and easy access to shopping and dining.
• 32221: The 32221 is a zip code including parts of Jacksonville's Southside, recognized for its mix of residential areas and commercial developments. It includes neighborhoods like Baymeadows and Deerwood, offering a variety of housing and retail options.
• 32222: 32222 in Jacksonville, FL covers the Beach Haven and South Beach communities. This area is known for its proximity to the shore and residential areas.
• 32223: 32223 is a zip code including the Mandarin neighborhood of Jacksonville FL. It is a big housing area known for its past, parks, and proximity to the St. Johns River.
• 32224: 32224 is a zip code covering Jacksonville Beach, a shoreline community famous for its sandy beaches. Locals and tourists alike enjoy riding waves, angling, and a vibrant promenade scene in Jacksonville FL.
• 32225: 32225 is a zip code covering Jacksonville FL's Southside neighborhood, recognized for its mix of residential areas, commercial centers, and proximity to the St. Johns River. It offers a mixture of outskirts living with convenient access to shopping, restaurants, and leisure opportunities.
• 32226: 32226 is a zip code encompassing the Southside area of Jacksonville FL. It's a big, diverse region recognized because of its business hubs, residential communities, and closeness to the St. Johns River.
• 32230: 32230 is a zip code encompassing the Jacksonville FL communities of Arlington and Fort Caroline. This area offers a mix of residential areas, parks, and historical sites.
• 32231: 32231 is the zip code for Mandarin, a big suburban neighborhood in Jacksonville FL known because of its history and scenic views beside the St. Johns River. It provides a mix of residential areas, parks, and business districts.
• 32232: 32232 is the zip code of the Kernan area of Jacksonville FL. It is a growing suburban area known because of its housing neighborhoods and proximity to the beach.
• 32234: 32234 is the zip code of the Mandarin neighborhood in Jacksonville FL. It's a large residential area known for its history, parks, and closeness to the St. Johns River.
• 32245: 32245 is a zip code covering several neighborhoods in Jacksonville FL, including the affluent Deerwood area recognized for its gated communities and the large St. Johns Town Center shopping and dining destination. Residents enjoy a combination of upscale living, retail accessibility, and closeness to major roadways.
• 32246: 32246 is a zip code covering the Hodges Boulevard area in Jacksonville FL. It's a mainly housing area with a blend of housing options and business projects.
• 32247: 32247 is a zip code including the Mandarin area in Jacksonville FL. It's a large suburban location known for its historic origins, riverfront views, and welcoming environment.
• 32250: The 32250 is a zip code encompassing a portion of Jacksonville FL's Southside, known by its mix of housing areas and business expansions. It includes sections of the Baymeadows area, providing a range of accommodation choices and convenient access to shopping and restaurants.
• 32254: 32254 is a zip code encompassing parts of Jacksonville's Southside, recognized for its blend of housing areas and business developments. It contains the popular Deerwood Park and Tinseltown areas.
• 32255: 32255 is a postal code encompassing various communities in Jacksonville FL's south side area. It includes a combination of housing neighborhoods, business hubs, and closeness to main roadways.
• 32256: 32256 is a postal code covering sections of the South Side neighborhood in Jacksonville FL. It provides a combination of living spaces, shopping areas, and recreational opportunities.
• 32257: 32257 is a zip code covering the Kernan and Hodges Boulevards area of Jacksonville FL. This area is known for its residential communities, retail locations, and proximity to the University of North Florida.
• 32258: 32258 is a zip code covering parts of Jacksonville FL's Southside, recognized for residential areas and commercial projects. It includes neighborhoods like Baymeadow and Deer Wood, giving a mix of housing choices and handy entrance to shopping and food.
• 32260: That zip code is a zip code encompassing Jacksonville FL's Southside area. It features a mix of residential areas, business properties, and proximity to the St. Johns River.
• 32277: 32277 is the zip code for Jacksonville FL, a coastal community recognized for its grainy shores and vibrant boardwalk. It provides a combination of residential areas, hotels, restaurants, and recreational pursuits.

• Cummer Museum of Art and Gardens: The Cummer Museum of Art and Gardens showcases a broad collection of art encompassing various periods and cultures. Visitors can also wander lovely formal gardens with views of the St. Johns River in Jacksonville FL.
• Jacksonville Zoo and Gardens: Jacksonville Zoo and Gardens presents a varied assortment of creatures and flora from around the world. It provides interesting displays, educational programs, and preservation efforts for visitors of all ages. Jacksonville FL
• Museum of Science and History: This Museum of Science & History in Jacksonville FL presents interactive exhibits and a planetarium appropriate for all ages. Visitors can discover science, history, and culture through engaging displays and informative programs.
• Kingsley Plantation: Kingsley Plantation is a historic site that provides a glimpse into Florida's plantation history, including the lives of enslaved people and the planter family. Visitors can explore the grounds, such as the slave quarters, plantation house, and barn. Jacksonville FL
• Fort Caroline National Memorial: Fort Caroline National Memorial honors the 16th-century French effort to found a colony in Florida. It provides displays and trails examining the history and natural environment of the area in Jacksonville FL.
• Timucuan Ecological and Historic Preserve: Timucuan Ecological and Historic Preserve safeguards one of the remaining unspoiled coastal marshes on the Atlantic Coast. It maintains the history of the Timucuan Indians, European explorers, and plantation owners.
• Friendship Fountain: Friendship Fountain is a large, well-known water fountain in Jacksonville FL. It features remarkable water features and lights, making it a well-liked landmark and place to gather.
• Riverside Arts Market: Riverside Arts Market in Jacksonville FL, is a lively week-to-week arts and crafts market under the Fuller Warren Bridge. It features regional craftspeople, on-stage music, food sellers, and a stunning view of the St. Johns River.
• San Marco Square: San Marco Square is a charming shopping and eating district with a European-inspired ambiance. It is known for its exclusive boutiques, restaurants, and the well-known fountain featuring lions. Jacksonville FL
• St Johns Town Center: St. Johns Town Center is an high-end open-air shopping mall in Jacksonville FL, offering a mix of luxury retailers, well-known labels, and restaurants. It is a leading spot for shopping, eating, and recreation in North East FL.
• Avondale Historic District: Avondale Historic District showcases delightful early 20th-century architecture and boutique shops. It's a lively neighborhood known for its local restaurants and historic character. Jacksonville FL
• Treaty Oak Park: Treaty Oak Park is a gorgeous green space in Jacksonville FL, home to a massive, centuries-old oak tree. The park offers a calm retreat with walking paths and breathtaking views of the St. Johns River.
• Little Talbot Island State Park: Little Talbot Island State Park in Jacksonville FL offers untouched beaches and diverse habitats. Visitors can enjoy activities such as hiking, camping, and wildlife viewing in this unspoiled shoreline setting.
• Big Talbot Island State Park: Big Talbot Island State Park in Jacksonville FL, offers amazing shoreline scenery and diverse ecosystems for outdoor enthusiasts. Discover the one-of-a-kind boneyard beach, walk picturesque trails, and observe abundant wildlife in this lovely natural preserve.
• Kathryn Abbey Hanna Park: Kathryn Abbey Hanna Park in Jacksonville FL, provides a stunning beach, wooded trails, and a 60-acre freshwater lake for recreation. It is a popular spot for camping, surfing, kayaking, and biking.
• Jacksonville Arboretum and Gardens: Jacksonville Arboretum & Gardens provides a lovely ecological escape with varied trails and themed gardens. Visitors can discover a range of plant life and savor peaceful outside recreation.
• Memorial Park: Memorial Park is a 5.25-acre park that acts as a tribute to the over 1,200 Floridians who gave their lives in World War I. The park features a sculpture, pool, and gardens, offering a space for memory and reflection. Jacksonville FL
• Hemming Park: Hemming Park is Jacksonville FL's oldest park, a historic public square hosting events, bazaars, and social get-togethers. It offers a lush space in the center of downtown with art exhibits and a lively ambiance.
• Metropolitan Park: Metropolitan Park in Jacksonville FL offers a lovely waterfront setting for gatherings and recreation. With play areas, a concert venue, and breathtaking vistas, it is a favorite destination for residents and visitors as well.
• Confederate Park: Confederate Park in Jacksonville FL, was initially designated to pay tribute to Confederate soldiers and sailors. It has since been renamed and transformed as a space for local events and recreation.
• Beaches Museum and History Park: Beaches Museum & History Park safeguards and shares the unique history of Jacksonville's beaches. Investigate exhibits on local life-saving, surfing, and early beach communities.
• Atlantic Beach: The city of Atlantic Beach offers a delightful coastal town with stunning beaches and a calm atmosphere. Guests can enjoy surfing, swimming, and exploring local shops and restaurants in Jacksonville FL.
• Neptune Beach: The city of Neptune Beach provides a traditional Florida beach town experience with its sandy shores and relaxed atmosphere. People can enjoy surfing, swimming, and exploring local shops and restaurants in Jacksonville FL.
• Jacksonville Beach: Jacksonville Beach is a lively coastal city famous because of its grainy shores and surf scene. It offers a blend of leisure activities, dining, and nightlife along the Atlantic Ocean.
• Huguenot Memorial Park: Huguenot Memorial Park offers a stunning beachfront spot with opportunities for camping, fishing, and birdwatching. Guests can savor the natural charm of the area with its diverse wildlife and scenic coastal views in Jacksonville FL.
• Castaway Island Preserve: Castaway Island Preserve in Jacksonville FL, offers picturesque trails and walkways through varied habitats. Guests can relish walks in nature, bird watching, and exploring the beauty of the shoreline area.
• Yellow Bluff Fort Historic State Park: Yellow Bluff Fort Historic State Park in Jacksonville FL protects the earthen remnants of a Civil War-era Confederate fort. Guests can explore the historic site and discover regarding its significance by way of informative displays.
• Mandarin Museum & Historical Society: The Mandarin Museum & Historical Society safeguards the past of the Mandarin within Jacksonville FL. Guests can explore exhibits and relics that display the location's unique history.
• Museum of Southern History: The Museum of Southern History presents relics and exhibits connected to the history and culture of the Southern United States. Visitors are able to investigate a range of topics, including the Civil War, slavery, and Southern art and literature. Jacksonville FL
• The Catty Shack Ranch Wildlife Sanctuary: The Catty Shack Ranch Wildlife Sanctuary in Jacksonville FL, provides escorted foot tours to see saved big cats and other uncommon animals. It's a non-profit organization dedicated to offering a secure, loving, forever home for these animals.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

+1 904-398-3699

7C6R+RW Secret Cove, Jacksonville, FL, USA

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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5.0

66 reviews

"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

"This company actually cares and that is where quality derives."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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Current address

4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

🔗

Website

https://www.fisherdesignandadvertising.com/

📞

Phone

+19043983699

✔️

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Claimed

📍

Latitude/Longitude

30.262118,-81.557685

🔖

Categories

Website designer, Advertising agency, Graphic designer, Internet marketing service, Marketing agency, Marketing consultant, Video production service

🌎

Place ID

ChIJgSbVpEq25YgRNbsVDFD0gUc

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🏢

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Digital Marketing, Traditional Marketing, Creative Marketing

Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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Growing Businesses

SINCE 1989

When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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Our team of marketing specialists are here to walk you through every step of the process in freshening up your marketing to where you want it to be. Call or send a message to schedule a no-cost marketing consultation in our office in San Marco, Jacksonville, FL or via Google Meet or Zoom to grow your business and more.

• Schedule a free 15-minute call
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If you have any questions, you can call us at 904-398-3699 x 1.

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• Web Design, Development & Programming
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• SEO / Search Engine Optimization:
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• CMS / Content Management Systems:
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• Logos & Corporate Identity Systems
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• Book Covers
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• Brochures, Post Cards & Direct Mail
• Strategic Marketing Plans
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• Blogs
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• Vehicle Wraps
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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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